Marketplace Intelligent Discovery and App Advisor help partners improve offer visibility
🛒 Microsoft explains how Intelligent Discovery is changing the way customers find and evaluate solutions in Microsoft Marketplace. Buyers can describe a business problem in natural language, ask questions about a listing, and compare offers.
App Advisor helps software publishers review published listings and receive personalized, AI-powered suggestions for improving the clarity of their descriptions and other information.
The guidance emphasizes stating customer use cases, integrations, requirements, limitations, deployment choices and outcomes clearly.
Microsoft cites early preview findings that customers using Intelligent Discovery were 68% more likely to find a suitable solution and take a next step toward purchase; that is an early-result claim, not a guaranteed seller outcome.
Partner briefing
- What it is
Marketplace Intelligent Discovery for buyers and App Advisor for software publishers.
- What’s changing
Customers can search and evaluate solutions conversationally. Publishers with listed offers can use App Advisor for AI-powered listing optimization suggestions.
- Why it matters
Clear use cases, listing details and supporting evidence improve how customers assess Marketplace offers in AI-assisted discovery experiences.
- Who it affects
ISVs and software publishers with Microsoft Marketplace offers.