Convert more trials into revenue on Microsoft Marketplace
📰 Microsoft Marketplace’s expanded trial capabilities give publishers more control over how customers evaluate offers.
💡 The July announcement includes trials across SaaS, virtual machines, Dynamics 365 and Power BI, configurable durations from one to 180 days, and centralized trial settings.
💡 Partner Center Insights adds filters such as offer, customer, geography and channel, while trial badges and discovery tools help customers find evaluation options.
👉 Software companies can align trial length with their actual adoption process and review conversion performance; these tools support a better evaluation journey but do not guarantee that a trial becomes a paid customer.
Partner briefing
- What it is
Expanded Marketplace trial controls.
- What’s changing
The July update covers SaaS, VMs, Dynamics 365 and Power BI, with one-to-180-day durations, centralized settings and richer Insights filters.
- Why it matters
Publishers can align evaluation time to adoption and measure conversion; trial tooling does not guarantee paid sales.
- Who it affects
Marketplace software publishers.