Drive more marketing ROI in FY27
🌍 Microsoft’s FY27 marketing update connects new Omdia research with co-op guidance and Partner Marketing Center Pro resources.
🤖 The emphasis is on influencing key buying moments, building multi-touch journeys, using available marketing investments and improving measurement with AI-supported operations.
👉 For partner marketing teams, the practical value is a set of resources for planning demand-generation activity and reviewing how campaigns move customers toward a decision.
📌 The announcement does not promise a particular return or confirm that every activity is reimbursable; partners should check the relevant co-op guidance before allocating funded campaign spend.
Partner briefing
- What it is
FY27 partner marketing resources.
- What’s changing
Microsoft connects Omdia research, co-op guidance and Partner Marketing Center Pro with multi-touch campaigns and AI-supported measurement.
- Why it matters
Helps plan demand generation; check permitted co-op activities before allocating funded spend. No specific return is guaranteed.
- Who it affects
Partner marketing teams.