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Frontier Accelerate for Marketplace expands Azure sponsorship milestones

Microsoft Marketplace Blog · 28 Oct 2026

Microsoft has expanded Frontier Accelerate for Marketplace benefits for eligible software companies.

Grow Azure Sponsorship begins at $500 in trailing 12-month Marketplace Billed Sales, unlocking $2,000 in adoption sponsorship, with higher milestones offering additional support. Separate free-trial sponsorship starts at the $100,000 sales tier.

The $8 million, $20 million and $40 million sales tiers require a qualifying certified software designation. Additional eligibility requirements and limitations apply.

App Advisor provides benefit details; Premium participants also receive a dedicated Engagement Manager.

Partner briefing

What it is

Expanded Marketplace growth benefits.

What’s changing

More sponsorship milestones support adoption and qualifying free trials.

Why it matters

Eligible sponsorship can offset specified adoption and infrastructure costs.

Who it affects

Software companies with eligible transactable Marketplace offers.

View official source ↗

Curated by PinTech ↗

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